MAURICIO ALBERTO HERNANDEZ SANCHEZ
Business Director Digitals & Digital Marketing
KNOW ME!
As a professional with experience in the digital world, I know how much work and thought it takes to be successful. This page is my way of showing what I have done, learned and how I see myself in the future.
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If you want to know more about me, feel free to explore the page. If you would like to talk about what I can do for you, do not hesitate to write me.
"YOUR BUSINESS IS MY BUSINESS"
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My main objective in life is to develop the human side of the projects I embark on, since with teamwork it is easier to flow and carry them out 100%. I love starting projects new ones and bring them to completion, exceeding the expectations of my business partners and those of my work team.
In the creative and relaxed environment, I have found that he is the best to work on any project. I have the self-direction, flexibility and experience necessary to achieve them.
PROJECT MANAGEMENT
3 years of experience leading work teams for the implementation of digital developments such as eCommerce.
HUMAN DEVELOPMENT
Creator of affective ties ยท Promoter of constant feedback to the team and vice versa ยท Inspiring, loyal and good friend ยท Promoter of teamwork to achieve goals.
DECISION MAKING
Through Scrum Daily Meeting, keeping communication open with the team to prevent possible delays is how I have learned to make better decisions together.
ASSERTIVE COMMUNICATION
Promoting dialogue with empathy, respect and tolerance, seeking clarification of the points to be discussed, seeking understanding and giving the relevant coaching of what was discussed.
Trajectory
Professional
Subdirector eCommerce
2022 - actual
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Implementación de diferentes tiendas on Line con base en la mejor plataforma según la línea del negocio que están en desarrollo: AU79.shop (migración de plataforma), dondetienda.com (implementación desde cero), sí como de los proyectos según el negocio que se sumen. Tienda para empleados (in progress)
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Responsable del éxito del desarrollo técnico y consultoría digital de los proyectos.
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Entrega de resultados a clientes, dirección de incidencias, mantenimiento y nuevos proyectos con las diferentes áreas de desarrollo, infraestructura, diseño y UX, pasarelas de pago, etc.
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Planeación, organización y análisis de requerimientos técnicos y comerciales.
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Manejo de metodologías ágiles SCRUM.
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Tracking de todos los proyectos con el cliente para asegurar su correcta planeación y administración.
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Coordinación con el equipo de desarrollo, DevOps y diseño para lograr los objetivos de los proyectos.
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Asegurar que la funcionalidad, experiencia de usuario (UX) y diseño de interfaces de los proyectos en Mantenimiento esté alineada con las expectativas del cliente.
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Responsable de centralizar y compartir la documentación de los procesos necesarios para el desarrollo con el equipo interno y externo.
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Trabajo proactivo y continuo con el cliente y el equipo interno para asegurar la calidad, desarrollo y mantenimiento de las tiendas.
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Conversión de bloqueos y/o trabas en planes de acción.
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Comunicación efectiva con el cliente para asegurar la alineación el cumplimiento de las expectativas.
Digital Manager
Corebiz Mexico
2019 - Current
Product Owner of the Motorola account for LatAm: Mexico ยท Argentina ยท Colombia ยท Chile and Peru
Responsible for the success of the technical development and digital consulting of the projects.
Delivery of results to clients, coordination of incidents, maintenance and new projects with the different areas of development, infrastructure, design and UX.
Planning, organization and analysis of technical and commercial requirements.
Management of agile SCRUM methodologies.
Tracking of all projects with the client to ensure their correct planning and administration.
Coordination with the development, DevOps and design team to achieve the objectives of the projects.
Ensure that the functionality, user experience (UX) and interface design of projects in Maintenance is aligned with customer expectations.
Responsible for centralizing and sharing the documentation of the processes necessary for development with the internal and external team.
Proactive and continuous work with the client and the internal team to ensure the quality, development and maintenance of the stores.
Conversion of blockages and/or obstacles into action plans.
Effective communication with the client to ensure alignment and compliance with expectations.
Director of Digital Projects
digital-brain
2015 - Current
Responsible for the success of the technical development and digital consulting of the projects
Advice and Consulting to clients to land business ideas and focus them on results through negotiation.
Give the Know - How of the actions and strategies to take in the different Digital Marketing & eCommerce channels.
Management of marketing strategies and graphic identity of the brand.
Negotiation and public relations with customers and suppliers.
Content management: review and editing of style and spelling of creative content, development of content focused on the tone and style of the brand for digital.
Paid Media Strategy.
Coordination of different simultaneous projects.
eCommerce Project Manager
Responsible for the success of the technical development and digital consulting of the projects.
Delivery of results to clients, coordination of incidents, maintenance and new projects with the different areas of development, infrastructure, design and UX.
Planning, organization and analysis of technical and commercial requirements.
Management of agile SCRUM methodologies.
Tracking of all projects with the client to ensure their correct planning and administration.
Coordination with the development, DevOps and design team to achieve the objectives of the projects.
Ensure that the functionality, user experience (UX) and interface design of projects in Maintenance is aligned with customer expectations.
Responsible for centralizing and sharing the documentation of the processes necessary for development with the internal and external team.
Proactive and continuous work with the client and the internal team to ensure the quality, development and maintenance of the stores.
Conversion of blockages and/or obstacles into action plans.
Effective communication with the client to ensure alignment and compliance with expectations.
Marketing manager
Mexican Polymers
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โโManagement, implementation and coordination of: Corporate Image, Internal Communication, Events, Protocol and Logistics, Institutional Relations, Corporate Responsibility, Social Networks, Marketing and Advertising Plan, Generation of Social Media Content.
MY ABILITIES
Briefcase
01
Brand creation and Digital Identity Web design / eCommerce
We focus on achieving the tangible goals of web development, ecommerce, consulting, communication and digital marketing for small businesses with big ideas.
Our commitment is with the end users who seek to obtain added value, which translates into the presence of your brand.
SOFTWARE
Mac OS X 10.13
Magento 1 and 2
Shopify
Jira / MeisterTask
WordPress / Wix
microsoft-office
photoshop
adobe illustrator
Google Adwords / Analytics
facebook ads
Social Media Tools
PERSONAL
Leadership
Teamwork
coaching
Creativity and innovation
Service attitude
Sense of urgency
Multiprojects
Organization
Planning
Problem solving
SEVERAL
Consulting and Implementation
Design, assembly and management of websites
Strategy and Content Creation
Creative writing
Art direction and design
UX
ACADEMIC EXCELLENCE
Live learning.
MasterInternet Business
Digital Business Management
<ISDI>
Institute that exacerbates in me self-direction, concentration and self-assessment in everything I undertake, whether as a student or professional.
Bachelor of Social Communication
Iconic Hermeneutics and Aesthetics of the Gaze
UAM-X
My alma mater where I learned teamwork, constructive criticism, discipline, hunger for knowledge and research.โ
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The ideal place to build tolerance and respect for thinking different from mine and the convergence of disruptive thinking; the love of new knowledge.
LANGUAGES
ENGLISH | Pre-advanced
FRENCH | Essential
SCRUM STUDY
SCRUMMASTER | In Progress
DIGITAL MARKETING ASSOCIATES | Certificate
SOCIAL MEDIA
CONTENT MANAGEMENT | DCAC
COMMUNITY MANAGEMENT | Borderline International Media
OTHERS
EFFECTIVE COMMUNICATION | TELCEL
TIME MANAGEMENT | UNITEC
โIt is not the strongest species that survives, nor the most intelligent, but the one that responds best to change.โ
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- Charles Darwin